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Evangelism v. “Selling” the Gospel: What’s the Difference, Anyway?

July 23, 2014



  • What are typical “selling” approaches used in business?
  • How are “selling” approaches and techniques often used by:
    • Churches
    • Individual Christians
  • What is “the Gospel”?
  • What is NOT “the Gospel”? (1)
    • The therapeutic gospel redefines the nature of the fall of mankind.
    • The judgmentless gospel denies the final judgment.
    • The moralistic gospel depicts Christ’s work as merely good advice.
    • The quietist gospel identifies good news as a message of personal experience.
    • The activist gospel unites the church around many things that are not the cross.
    • The churchless gospel–neglects the role of the church in the gospel message.
  • What is the Great Commission?
  • How are the Great Commission and the Gospel related to each other?
  • What is the difference between “selling” and evangelism?
  • What is the difference between evangelism and discipleship?
  • Summary: What’s wrong with “selling” the Gospel?
  • Upcoming Lessons in This Series:
    • Why did Jesus refuse to be a “Rock Star”?
    • Why did Jesus Tell People Not to Tell after Performing Miracles? (Parts 1 & 2)
    • Conversational Evangelism, Jesus-Style (Parts 1 & 2)
    • What is the Role of the Holy Spirit in Evangelism?
    • Conclusion: Toward Biblical Evangelism

1. Trevin Wax, Counterfeit Gospels: Rediscovering the Good News in a World of False Hope (Chicago: Moody, 2011), 14-15.

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